Is elitism the source of poor usability?
Most sites are still achieving single digit conversion rates even though customer intent-to-purchase rates are 20% or higher in most cases. Customers are continuing to run into obstacles to the...
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How are retail sales forecasts like baby due dates?
Q. How are retail sales forecasts like baby due dates. A. They both provide an improper illusion of precision and cause considerable consternation when they’re missed. Our first child was born...
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Wanna be better with metrics? Watch more poker and less baseball.
Both baseball and poker have been televising their World Series championships, and announcers for both frequently describe strategies and tactics based on the statistics of the games. Poker announcers...
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Why most sales forecasts suck…and how Monte Carlo simulations can make them...
Sales forecasts don’t suck because they’re wrong. They suck because they try to be too right. They create an impossible illusion of precision that ultimately does a disservice to managers who need...
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11 Ways Humans Kill Good Analysis
In my last post, I talked about the immense value of FAME in analysis (Focused, Actionable, Manageable and Enlightening). Some of the comments on the post and many of the email conversations I had...
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